20+ years international experience in advertising and marketing.
Generates, conceptualizes and produces creative ideas for television, print, digital and social media.
Experienced at leading creative teams, inspiring and directing breakthrough work across disciplines.
Helped to build and manage in-house creative departments with 15+ designers, including graphic, motion, UX, UI and email.
EXPERIENCE:
2016 - Present, Madison Square Garden Company - VP Creative Director
Helped build and manage in-house agency and created award winning campaigns for the New York Knicks, New York Rangers, New York Liberty, The Radio City Rockettes, Westminster Dog Show and Live Concerts. Helped launch MSG.com and the MSG app.
2013 - 2016, NBC News and MSNBC - Creative Director
Helped build and manage in-house agency and created award winning campaigns for Nightly News, TODAY, Meet The Press, DATELINE, Morning Joe, the Rachel Maddow Show, and Hardball with Chris Matthews. Grew digital and social marketing capabilities for all news brands.
2012 - 2013, SS+K - Creative Director
Creative directed the “For All” and “First Time” Obama 2012 digital and social media campaigns targeting the youth market. Created the “Get Old” Pfizer corporate campaign.
2010 - 2012, Freelance - Creative Director
Stoli Elit, Trojan
2000 - 2010, Amster Yard/ McCann Erickson/ Momentum NYC - Creative Director
Bacardi (Europe/Mexico), Martini (Europe/Russia), Excite, WUSA, Rolling Rock
Created International Campaigns.
Created integrated traditional and experiential concepts for brands.
Worked with world-renowned directors and talent such as George Clooney, Robert Rodriguez, Ellen Von Unwerth, Francois Girard, Janusz Kaminski, and Wally Pfister.
1999 - 2000, Lowe Lintas & Partners, New York - Art Director
RCA, Rolling Rock, Dos Equis, UPS, Burger King
Created television and print campaigns.
1997 - 1999, Wieden & Kennedy, Portland - Designer
Microsoft and Nike
Worked with and learned from some of the best creative talent in the industry.
AWARDS:
2016 - Daytime Emmy Outstanding Promotional Announcement: TODAY Show
2018 - 2 Sports Clios: New York Knicks All-Star social campaign, Rangers Winter Classic social
EDUCATION:
Montana State University, BA Graphic Design 1996