Giorgio

Martini represents the libatious celebration of style and gioia di vivere. This campaign partnered George Clooney, who personifies both these values, with the Martini brand. We decided to shake things up by creating an alter ego for Mr. Clooney. “Giorgio” and his mustache were born. Robert Rodriguez directed this spot. It ran in over 32 countries.

Chose Ellen Von Unwerth to photograph Giorgio socializing.