Get Old

What could be more counterintuitive than a pharmaceutical company telling you to get old? We didn’t want to create the same old tired clichés related to the healthcare industry, so we got to the very essence of why people use Pfizer’s products: They want to get old as dirt. This campaign included a television spot shot by Academy Award winning cinematographer and frequent Spielberg collaborator Janusz Kaminski, a thought provoking print campaign and an extensive social media and experiential campaign involving Twitter and Facebook.